GROWTH / 01

Digital Marketing

Strategy, SEO, social media, paid media, content, split testing, sales enablement, and conversion optimization — backed by our Epic Insights analytics platform.

Digital marketing work spans strategy, SEO, paid media, content, and the testing that tells you what's actually working — tied together through the Epic Insights analytics layer instead of scattered across disconnected dashboards. The goal is a marketing function you can point to a number and explain, not a set of channels running on instinct.

Get a plan for Digital Marketing → All services

Why it pays for itself

Built to pay for itself.

Cost per lead ↓ Trending down Shared attribution between ad spend and results means budget stops going to what doesn't convert. Real client result — PPC leads, after 6 months.

Qualified leads ↑ Trending up Pre-qualified before they reach you — budget, timeline, and need already known.

Cost-per-lead figures are a real client result over 6 months; individual results vary.

What's included

SEO & content strategy
Paid media & social advertising
Conversion tracking with Epic Insights

Capabilities

Digital strategy SEO Social media marketing Content marketing Paid media Split testing Conversion optimization Sales enablement training

Who this is for

Signs you need this.

Marketing spend goes out but nobody can tie it back to actual revenue.
SEO, content, and paid campaigns run independently with no shared strategy.
You're guessing at what's working instead of watching the data.

See how we'd approach this for you →

How we approach it

Our process.

01 / 04

Discover

We learn your market, your customers, and what's actually driving — or blocking — growth today.

02 / 04

Strategize

A plan for digital marketing built around your numbers, not a generic playbook.

03 / 04

Launch

We build and ship — campaigns, pages, sequences, whatever the strategy calls for.

04 / 04

Optimize

We watch what happens and keep adjusting instead of walking away after launch.

See it in action

SoLoMo, explained.

How it actually happens

How we work on this.

Audit current channels, spend, and what's actually driving results today.
Build a strategy across SEO, content, and paid media tied to your numbers, not a generic playbook.
Launch campaigns and content with tracking built in from day one, through Epic Insights.
Run split tests to find out what's actually moving the needle.
Adjust the strategy on an ongoing basis as data comes in.

Field-tested advice

Practical tips.

Track marketing spend back to actual revenue, not just clicks or impressions — vanity metrics feel good and tell you almost nothing about return.
Test one variable at a time in split tests — changing several things at once means you'll never know which change actually moved the number.
Revisit SEO and content strategy quarterly — search behavior and algorithms shift enough that a plan set once and forgotten drifts out of date fast.

What usually goes wrong

Common mistakes.

Tracking clicks and impressions as success metrics instead of tying spend back to actual revenue.
Running SEO, content, and paid campaigns as disconnected efforts with no shared strategy behind them.
Setting a strategy once and not revisiting it as search behavior and algorithms shift.

FAQ

Common questions.

How long before we see results?

It depends on the channel — paid campaigns can move fast, while SEO builds over months. We'll tell you which is which before we start.

Do you take over our brand voice, or keep it ours?

Yours. We work from your voice and positioning — we're not here to make you sound like everyone else in your industry.

What if we already have a marketing person or agency?

We can plug into an existing team or take on the whole function — whatever gap you actually have.

How fast can you start?

Most engagements start moving within the first couple of weeks. Website builds and redesigns are built for speed in particular — a dedicated team moving fast, instead of you fighting a drag-and-drop editor alone.

Pairs well with

Related services.

More in Growth & Marketing.

One team, not five vendors

Why bundle this with EpicTech.

One team across IT, security, growth, and software — instead of five vendors who've never spoken to each other.

One bill and one point of contact, instead of juggling separate invoices, logins, and account managers.

No re-explaining your business every time something new comes up — the same team already knows your systems.

Let's build what's next

Ready to talk digital marketing?

Tell us about your business and what you're trying to achieve — it takes a couple of minutes and we'll follow up with next steps.

Get started →

Most engagements start at 50% off — up to 6 months at the intro rate.