GROWTH / 01
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Digital Marketing
Strategy, SEO, social media, paid media, content, split testing, sales enablement, and conversion optimization — backed by our Epic Insights analytics platform.
GROWTH / 03
Email & SMS Marketing
Campaigns, automated sequences, lifecycle messaging, segmentation, personalization, transactional messaging, and customer communications.
Email and SMS marketing is where a lot of businesses either build real customer relationships or quietly train people to ignore them. We build the segmentation, lifecycle sequences, and personalization that make messages feel relevant instead of generic — plus the tracking that shows what's actually landing.
Why it pays for itself
Built to pay for itself.
Cost-per-lead figures are a real client result over 6 months; individual results vary.
What's included
- Segmented campaign sends
- Automated lifecycle sequences
- Open / click performance tracking
Capabilities
Who this is for
Signs you need this.
- Every customer gets the same generic message regardless of where they are in their journey.
- Campaigns go out manually, on no real schedule, from someone's personal inbox.
- Nobody could tell you your open or click rates if you asked.
How we approach it
Our process.
01 / 04
Discover
We learn your market, your customers, and what's actually driving — or blocking — growth today.
02 / 04
Strategize
A plan for email & sms marketing built around your numbers, not a generic playbook.
03 / 04
Launch
We build and ship — campaigns, pages, sequences, whatever the strategy calls for.
04 / 04
Optimize
We watch what happens and keep adjusting instead of walking away after launch.
How it actually happens
How we work on this.
- Audit your current list, segmentation, and send performance.
- Build segments and lifecycle sequences based on actual customer behavior.
- Set up personalization so messages feel relevant instead of generic.
- Keep transactional and promotional messaging clearly separated.
- Track open, click, and complaint rates and adjust cadence accordingly.
Field-tested advice
Practical tips.
- Segment your list before you send, not after — one generic blast to your whole list is how open rates quietly decline over time.
- Watch unsubscribe and complaint rates as closely as open rates — they're an early warning that cadence or relevance is off before deliverability takes the hit.
- Keep transactional and promotional messages on separate footing — customers tolerate a receipt email; they don't extend the same patience to an unexpected promo.
What usually goes wrong
Common mistakes.
- Sending the same generic blast to your entire list regardless of where someone is in their journey.
- Ignoring unsubscribe and complaint rates until deliverability is already suffering.
- Mixing transactional and promotional messaging on the same footing — customers tolerate a receipt, not an unexpected upsell in the same tone.
FAQ
Common questions.
How long before we see results?
It depends on the channel — paid campaigns can move fast, while SEO builds over months. We'll tell you which is which before we start.
Do you take over our brand voice, or keep it ours?
Yours. We work from your voice and positioning — we're not here to make you sound like everyone else in your industry.
What if we already have a marketing person or agency?
We can plug into an existing team or take on the whole function — whatever gap you actually have.
How fast can you start?
Most engagements start moving within the first couple of weeks. Website builds and redesigns are built for speed in particular — a dedicated team moving fast, instead of you fighting a drag-and-drop editor alone.
Related
More in Growth & Marketing.
One team, not five vendors
Why bundle this with EpicTech.
One team across IT, security, growth, and software — instead of five vendors who've never spoken to each other.
One bill and one point of contact, instead of juggling separate invoices, logins, and account managers.
No re-explaining your business every time something new comes up — the same team already knows your systems.
Let's build what's next
Ready to talk email & sms marketing?
Tell us about your business and what you're trying to achieve — it takes a couple of minutes and we'll follow up with next steps.
Most engagements start at 50% off — up to 6 months at the intro rate.