GROWTH / 01
Digital Marketing
Strategy, SEO, social media, paid media, content, split testing, sales enablement, and conversion optimization — backed by our Epic Insights analytics platform.
GROWTH / 02
Lead Generation
Lead capture, qualification, funnels, landing pages, nurturing, CRM integration, attribution, and sales automation.
Lead generation covers the full path from first contact to qualified opportunity — capture, scoring, nurturing, and the CRM integration that keeps sales and marketing looking at the same data. Done well, it turns 'leads come in somehow' into a process you can actually explain and improve.
- Your price, built around your business
- No payment until you sign
- A real person reviews every request
Why it pays for itself
Built to pay for itself.
What we track for you
- Leads by sourceWhich ads, searches and posts actually bring in inquiries.
- Cost per leadWhat each inquiry costs, by channel, so budget follows results.
- Website conversionsWhere visitors drop off before they get in touch.
- Search visibilityRankings and traffic for the searches your customers make.
- Email & SMSOpens, clicks and replies, and who needs a follow-up.
- ReviewsNew reviews as they arrive, so none go unanswered.
Cost per lead is a real client result over 6 months; individual results vary.
What's included
- Funnels & landing pages
- CRM integration & scoring
- Automated nurture sequences
Capabilities
Who this is for
Signs you need this.
- Leads come in, but there's no consistent process to qualify or follow up on them.
- Marketing and sales run on tools that don't talk to each other.
- You can't say where your best customers actually came from.
How we approach it
Our process.
01 / 04
Discover
We learn your market, your customers, and what's actually driving — or blocking — growth today.
02 / 04
Strategize
A plan for lead generation built around your numbers, not a generic playbook.
03 / 04
Launch
We build and ship — campaigns, pages, sequences, whatever the strategy calls for.
04 / 04
Optimize
We watch what happens and keep adjusting instead of walking away after launch.
Want a plan for lead generation?
Tell us about your business. Mostly one-tap questions, and your agreement, with your exact price, comes right after.
Get your quote
- No payment until you sign
- A real person reviews every request
How it actually happens
How we work on this.
- Map your current lead funnel from first contact to closed deal.
- Build or fix landing pages, capture forms, and scoring to match a clear definition of a qualified lead.
- Connect capture to your CRM so sales and marketing see the same data.
- Set up nurture sequences for leads that aren't ready yet.
- Track attribution through to revenue so you know which sources are actually worth it.
Field-tested advice
Practical tips.
- Define what actually counts as a 'qualified' lead before you build a funnel — without that definition, sales and marketing will always disagree about lead quality.
- Follow up fast — response time to a new lead is one of the most consistent predictors of whether it converts, and it decays quickly.
- Track lead source all the way through to closed revenue, not just to form submission — the channel generating the most leads isn't always the one generating the best ones.
What usually goes wrong
Common mistakes.
- Never defining what actually counts as a 'qualified' lead, so sales and marketing argue about quality instead of fixing the process.
- Letting new leads sit before following up — response time decays fast, and slow follow-up quietly kills conversion.
- Tracking lead source only to form submission instead of all the way through to closed revenue.
FAQ
Common questions.
How long before we see results?
It depends on the channel — paid campaigns can move fast, while SEO builds over months. We'll tell you which is which before we start.
Do you take over our brand voice, or keep it ours?
Yours. We work from your voice and positioning — we're not here to make you sound like everyone else in your industry.
What if we already have a marketing person or agency?
We can plug into an existing team or take on the whole function — whatever gap you actually have.
How fast can you start?
Most engagements start moving within the first couple of weeks. Website builds and redesigns are built for speed in particular — a dedicated team moving fast, instead of you fighting a drag-and-drop editor alone.
Pairs well with
Related services.
One team, not five vendors
Why bundle this with EpicTech.
What changes
Separate vendors
EpicTech
Who you call
A separate IT shop, security vendor, marketing agency and developer
One team across IT, security, growth and software
Bills and logins
Separate invoices, logins and account managers
One bill and one point of contact
Something new comes up
Re-explaining your business to whoever picks it up
The same team already knows your systems
Decisions across areas
Each vendor sees only its own lane
Made by people who already have the full picture
Let's build what's next
Ready to talk lead generation?
Tell us about your business and what you're trying to achieve — it takes a couple of minutes and we'll follow up with next steps.
- No payment until you sign
- A real person reviews every request
Pricing is tailored to each business. Get your price →