GROWTH / 01
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Digital Marketing
Strategy, SEO, social media, paid media, content, split testing, sales enablement, and conversion optimization — backed by our Epic Insights analytics platform.
GROWTH / 02
Lead Generation
Lead capture, qualification, funnels, landing pages, nurturing, CRM integration, attribution, and sales automation.
Lead generation covers the full path from first contact to qualified opportunity — capture, scoring, nurturing, and the CRM integration that keeps sales and marketing looking at the same data. Done well, it turns 'leads come in somehow' into a process you can actually explain and improve.
Why it pays for itself
Built to pay for itself.
Cost-per-lead figures are a real client result over 6 months; individual results vary.
What's included
- Funnels & landing pages
- CRM integration & scoring
- Automated nurture sequences
Capabilities
Who this is for
Signs you need this.
- Leads come in, but there's no consistent process to qualify or follow up on them.
- Marketing and sales run on tools that don't talk to each other.
- You can't say where your best customers actually came from.
How we approach it
Our process.
01 / 04
Discover
We learn your market, your customers, and what's actually driving — or blocking — growth today.
02 / 04
Strategize
A plan for lead generation built around your numbers, not a generic playbook.
03 / 04
Launch
We build and ship — campaigns, pages, sequences, whatever the strategy calls for.
04 / 04
Optimize
We watch what happens and keep adjusting instead of walking away after launch.
How it actually happens
How we work on this.
- Map your current lead funnel from first contact to closed deal.
- Build or fix landing pages, capture forms, and scoring to match a clear definition of a qualified lead.
- Connect capture to your CRM so sales and marketing see the same data.
- Set up nurture sequences for leads that aren't ready yet.
- Track attribution through to revenue so you know which sources are actually worth it.
Field-tested advice
Practical tips.
- Define what actually counts as a 'qualified' lead before you build a funnel — without that definition, sales and marketing will always disagree about lead quality.
- Follow up fast — response time to a new lead is one of the most consistent predictors of whether it converts, and it decays quickly.
- Track lead source all the way through to closed revenue, not just to form submission — the channel generating the most leads isn't always the one generating the best ones.
What usually goes wrong
Common mistakes.
- Never defining what actually counts as a 'qualified' lead, so sales and marketing argue about quality instead of fixing the process.
- Letting new leads sit before following up — response time decays fast, and slow follow-up quietly kills conversion.
- Tracking lead source only to form submission instead of all the way through to closed revenue.
FAQ
Common questions.
How long before we see results?
It depends on the channel — paid campaigns can move fast, while SEO builds over months. We'll tell you which is which before we start.
Do you take over our brand voice, or keep it ours?
Yours. We work from your voice and positioning — we're not here to make you sound like everyone else in your industry.
What if we already have a marketing person or agency?
We can plug into an existing team or take on the whole function — whatever gap you actually have.
How fast can you start?
Most engagements start moving within the first couple of weeks. Website builds and redesigns are built for speed in particular — a dedicated team moving fast, instead of you fighting a drag-and-drop editor alone.
Related
More in Growth & Marketing.
One team, not five vendors
Why bundle this with EpicTech.
One team across IT, security, growth, and software — instead of five vendors who've never spoken to each other.
One bill and one point of contact, instead of juggling separate invoices, logins, and account managers.
No re-explaining your business every time something new comes up — the same team already knows your systems.
Let's build what's next
Ready to talk lead generation?
Tell us about your business and what you're trying to achieve — it takes a couple of minutes and we'll follow up with next steps.
Most engagements start at 50% off — up to 6 months at the intro rate.