Free website · Shops & boutiques

A free website for your shop or boutique.

A shop website brings people through the door. The boutique starter has collections, your story, opening hours and a map, plus a newsletter signup and a shop page for when you sell online.

Start free with this look See what it includes
  • Free to build and publish
  • No card needed
  • Up to 10 pages
Home page of Tidewater Goods, an example shop or boutique website made with the builder
Example look: Tidewater Goods, a sample business. Swap in your own name, words and photos.

Example looks

4 looks built on this starter.

Example sites for sample businesses, made with the builder. Open one to look around, then start with its colours, fonts and pages; names, details and photos are placeholders for yours.

What you start with

4 pages, ready for your words.

The "Shop & boutique" starter begins with these pages and sections. Rename, remove or reorder anything, and add pages up to 10.

  • Home page

    1. HeaderYour name, what you do and a main button
    2. Shop by collectionServices / feature cards
    3. Inside the shopPhoto gallery
    4. Get our newsWebsite planNewsletter signup
    5. Come and see usCall to action banner

  • Shop page

    1. HeaderYour name, what you do and a main button
    2. ShopComing soonOnline shop
    3. Delivery & returnsText (with optional photo)

  • About page

    1. HeaderYour name, what you do and a main button
    2. How it startedText (with optional photo)
    3. What customers sayCustomer reviews
    4. QuestionsQuestions & answers

  • Visit us page

    1. HeaderYour name, what you do and a main button
    2. Opening hours
    3. Find usLocation & map
    4. Get in touchContact form

Sections marked "Website plan" (online booking, the shop and newsletter signups) work on the website plan ($29 a month). On a free website they stay hidden, and everything else works. The online shop itself is coming soon.

Advice

What makes a good shop or boutique website.

  1. Show collections, not every product

    A few clear collections with good photos tell people what kind of shop you are faster than a long list.

  2. Tell your story

    How the shop started and how you choose what you stock. The About page has a "How it started" section.

  3. Make visiting easy

    Opening hours, a map and parking notes belong on the "Visit us" page, and on your Google Business Profile in the same words.

  4. Use consistent product photos

    The same light and background across photos make a small range look considered. Describe each photo with the product name.

  5. Post a clear returns policy

    Even if you only sell in person, say how returns and exchanges work.

More on headers, photos, search titles and Google Business Profile: how to make a free business website that gets found.

From the free guide

Tips from our retail & e-commerce guide.

Free guide · Retail & e-commerce

The 2026 Store Owner's Guide to Checkout, Inventory and Repeat Sales

  • Make checkout boring, fast and free of surprises

    Shop your own store from a phone every month

    Website errors and a long, complicated checkout are both on Baymard's list of reasons people leave. You won't find these from your office desktop. Once a month, buy a low-cost item on your phone over cellular data, using an email address the store has never seen. Note every field that felt unnecessary, every pop-up that got in the way, and how long the confirmation email took to arrive. Then refund the order.

  • Keep one honest inventory count across store and site

    Only promise shipping times you can keep

    The FTC's Mail, Internet, or Telephone Order Merchandise Rule says you need a reasonable basis to ship within the time you state, or within 30 days if you state no time. If you can't ship on time, you must notify the customer and give them the option to cancel for a prompt refund. This is one more reason inventory accuracy matters: selling stock you don't have creates the delay. Talk to your attorney if you're unsure how the rule applies to preorders or backorders.

  • Get found without paying for every click

    Write product titles and data for real searches

    Shoppers search for specifics: brand, material, size, color, use. A title like 'Classic Tee' tells Google and the shopper very little, while one that names the brand, fabric and fit does more work. Google's product structured data documentation explains how price, availability, ratings and shipping details can appear in search results when your pages mark them up correctly. Most modern store themes add basic markup, but it's worth checking that the price and stock it reports are accurate.

  • Earn trust: payments, accessibility, reviews and returns

    Ask for honest reviews and post a clear returns policy

    The FTC's rule on consumer reviews and testimonials, in effect since October 2024, bans fake reviews, incentives that depend on a review being positive, and threats or intimidation to remove negative ones. Undisclosed reviews from employees or family are also a problem. Ask every buyer for a review in your post-purchase email and let the results be what they are. Pair that with a returns policy that's easy to find and plain to read, since an unsatisfying returns policy shows up in Baymard's abandonment reasons and Google Merchant Center asks for a return policy too.

Get the full guide, free 5 chapters and a checklist, emailed to you.

Free vs. plan

What's free, and what the plan adds.

Free website

$0 to build and publish, no card

  • An AI first draft of your pages from a few sentences about your business (it never invents reviews or prices)
  • 20 example looks, and 14 starters for different kinds of business
  • Up to 10 pages, with drag-and-drop sections: services, price lists, galleries, questions, team, opening hours, maps and more
  • Contact forms and your own custom forms; answers come to you
  • Customer reviews visitors leave on your site, shown only after you approve them
  • A blog, and up to 3 more languages
  • Search titles and descriptions for every page, a live SEO score and a site checkup in the builder
  • Your own name.epicte.ch address with HTTPS, and a small "Made with EpicTech" line in the footer

Website plan

$29 a month, cancel any time

Everything in the free website, plus:

  • Your own domain (like yourbusiness.com), with HTTPS set up for you
  • No "Made with EpicTech" line
  • Online booking, and RSVPs for your events
  • Newsletter signups, and emails to your subscribers
  • Members-only pages for customers with an account
  • Download your whole site as a file you can keep
  • An online shop (coming soon)

FAQ

Questions about a free shop or boutique website

Can I sell online?

Not yet. The online shop is coming soon and will be part of the website plan ($29 a month). Until then the website works as your shop window: collections, photos, opening hours and directions.

Can I collect email addresses for a newsletter?

Email signups and newsletters are part of the website plan ($29 a month). Everyone confirms their address before they are added, and you can email your list from your portal. On a free website the signup section stays hidden.

Can people find the shop on a map?

Yes. The "Visit us" page has a location and map section, opening hours and a contact form.

How much does it cost?

Nothing to build and publish: your site goes live free on its own name.epicte.ch address with HTTPS and a small "Made with EpicTech" line in the footer. No card needed. The website plan ($29 a month) adds your own domain, online booking, event RSVPs, newsletters, members-only pages and a download of your site, and removes that line. Cancel any time and the site stays live on its free address.

Other kinds of business

Not quite your business?

Start your shop or boutique website free.

Build it, publish it on its own address, and upgrade only if you need more. Prefer it done for you? Our team can build it.

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